NIIMBOT Social Responsibility Initiative
During the COVID-19 pandemic in 2020, Liu Xiong, the founder of NIIMBOT, launched an internal Employee Assistance Program and called on employees to participate in pandemic prevention and relief efforts. Leading by example, he personally joined front-line pandemic control operations and coordinated medical equipment donations to major Wuhan hospitals. This marked the beginning of NIIMBOT's philanthropic culture, which has since become integral to our corporate identity.
Liu Xiong pays special attention to children and rural education development. In 2021, NIIMBOT set up an internal charity fund with a long-term education assistance program dedicated to supporting rural education. Starting within Hubei province, we've visited and supported multiple under-resourced rural primary schools, establishing essential facilities such as "NIIMBOT Reading Rooms" and "Art Education Spaces"—creating enhanced learning environments for children's extracurricular development, broadening their interests and horizons.
Education charity programs such as Aixin will benefit not only this generation, but many generations to come. By sponsoring various charitable initiatives, NIIMBOT hopes to make a contribution to elementary education in China's rural areas and promote a sense of care for education and the next generation within the company and across society as a whole. NIIMBOT will carry on with its charitable endeavors, step by step. As NIIMBOT continues its journey of growth and becomes a global brand, it will continue to advocate for charitable endeavors, shoulder its social responsibilities, support education initiatives and make greater contributions to education in more countries and regions.
Philanthropic Milestones
2024
In September, NIIMBOT collaborated with Hubei Charity Federation and organized the "Let Love Bloom" campaign to support children with autism, donating 25,000 yuan to Dongdong, a child with autism, for his rehabilitation treatment. In October, NIIMBOT donated CNY 150,000 for the construction of "NIIMBOT Reading Rooms" at Shengziping Elementary School, Wufeng County, Yichang, and Yezhou Third Elementary School, Jianshi County, Enshi. This initiative marked the launch of our ongoing educational support program, now officially named the "Warm Bud Initiative."
2023
In October, we traveled to Damu Town in Xian'an District, Xianning, and built fully equipped "NIIMBOT Classrooms" with our 100,000 yuan donation in Jinji Mountain Elementary School and Gangbei Elementary School as part of the NIIMBOT Education Program Tour.
2022
In July, we built the "NIIMBOT Reading Rooms" and refurbished the canteen at Hongfeng Elementary School in Chenhu Town, Hanchuan, Hubei Province.
2021
Internally, NIIMBOT established the NIIMBOT Charity Fund, organized employees to participate in charity sale events, and sponsored education charity initiatives at rural elementary schools in poverty-stricken areas.
2020
Since the beginning of the COVID-19 pandemic, NIIMBOT has donated 100 medical label printers and corresponding label consumables to eight medical institutions, including the Central Hospital of Wuhan, Wuhan Pulmonary Hospital, and Hanyang Hospital. The company also provided on-site training services for hospital staff so that they could use these printers for pandemic prevention and resource management.